Something amazing happened in mobile gaming between 2023 and 2026. Royal Match, a game that came out in 2021, completely took over from Candy Crush Saga. Candy Crush had ruled the puzzle game world for more than ten years. But Royal Match changed everything.
By 2024, Royal Match was making over a billion dollars every year. The numbers kept growing month after month. The story gets even better. Royal Match now controls more than half of all puzzle game money in big Western markets like the US, UK, and Canada.
The Moment Everything Changed
In July 2023, Royal Match did what many thought was impossible. It beat Candy Crush Saga for the first time in both downloads and money made. Royal Match brought in over one hundred million dollars that month. Candy Crush made slightly less. The download numbers were very close too.
This was not just luck. By late 2024, Royal Match was making even more money each month while Candy Crush made less. The gap kept getting bigger. Royal Match was clearly winning.
The Winning Strategy Behind Royal Match
Dream Games is the Turkish studio that made Royal Match. They did not win by accident. They had a smart plan that worked perfectly across many different areas. This plan completely changed how puzzle games compete with each other.
Spending Big on Advertising
Royal Match spent huge amounts of money on ads. Most of their new players came from seeing ads and clicking on them. More than half of all downloads happened this way. Candy Crush was very different. They got most of their players through word of mouth and people finding the game naturally.
Royal Match put their ads everywhere. They showed up on all the major ad platforms where mobile gamers spend their time. They had about twice as many ads running compared to Candy Crush.
Using Famous People in Ads
Dream Games paid big celebrities to promote their game. These famous faces brought tons of attention to Royal Match. Some of the celebrities included:
- Simon Cowell from talent shows
- Amanda Holden from British TV
- Rylan Clark from reality TV
- Olly Murs the pop singer
- Stacey Solomon from social media
When regular people saw these stars playing Royal Match, they wanted to try it too. The ads were everywhere on TV and social media.
Never Stop Adding New Levels
Royal Match keeps adding new content all the time. Since the game came out in early 2021, they add fresh levels every two weeks. They never miss an update. First they added fifty new levels each time. Then they doubled it to one hundred new levels.
This means players get two hundred brand new levels every single month. By late 2025, Royal Match had more than twelve thousand levels ready to play. Players always have something new to try. They never run out of content.
How Royal Match Kept Growing in 2024 to 2026
Royal Match did not stop improving after it beat Candy Crush. The game kept getting better with smart new features that made players want to keep playing every day.
These mini games gave players a break from the regular matching gameplay. They kept things interesting and fresh. Players could earn coins, power ups, and special rewards from completing them.
Special Events That Got Players Excited
In May 2025, Dream Games created a new weekend event called Propeller Rush. This event was different from anything else in puzzle games. It used a sudden death rule. If you lost even one round, your whole tournament was over. No second chances.
Players loved it. In just the first three days, the game made way more money than a normal weekend. The pressure and excitement got competitive players to spend more. They wanted to keep their winning streaks going.
Royal Match was smart about timing their events. They had relaxed events during the week for casual players. Then on weekends, they ran these intense competitive events. This way, they made different types of players happy.
The Numbers Show Who Won
| What We Measured | Royal Match | Candy Crush Saga |
| Money Made in 2024 | Over 1 billion dollars | Much less |
| Money Made in October 2024 | Over 120 million dollars | About 88 million dollars |
| Share of Puzzle Game Market | More than half | Getting smaller |
| How Players Found the Game | Most came from ads | Most found it naturally |
| New Content | 200 levels every month | Slower updates |
What This Means for Mobile Games
Dream Games showed everyone that even the biggest game companies can lose. The company is now worth five billion dollars. Their success came from understanding what players really want today:
- Always adding new stuff so players have reasons to come back every day
- No forced video ads that interrupt the fun
- Fair ways to spend money that feel optional and not pushy
- Famous people in commercials that make everyone aware of the game
- Listening to player feedback and making changes based on what works
The puzzle game market made over fifteen billion dollars in 2024. Royal Match grabbed a huge piece of that money by being better and friendlier than its competitors.
The Future Looks Great
Royal Match is not growing as fast as it used to. But it is still the clear king of all puzzle games. Dream Games keeps trying new things. They test different ways to make money and add cool new mini games to keep things exciting.
The company now has two huge hit games with Royal Match and Royal Kingdom. They proved they can make games that earn billions of dollars and keep players happy for years. The big question now is not if they will stay on top. The question is how much bigger they can get.
Frequently Asked Questions (FAQ)
How much money does Royal Match make?
Royal Match made over one billion dollars in 2024. Each month, the game brings in more than one hundred million dollars. Since the game came out in 2021, it has made over three billion dollars total.
Why did Royal Match beat Candy Crush?
Royal Match won by spending lots of money on ads, adding two hundred new levels every month, using celebrities in commercials, making money without annoying video ads, and creating fun new features like mini games and competitive weekend events. They also made sure most of their new players came from well-placed advertisements.
Does Royal Match have ads?
No, the game has absolutely no ads. They generate money through in-game transactions like buying coins, extra moves, etc.
Of course, not everyone has the time to grind out these in-game currencies for power-ups. That’s why we offer services on our site where you can easily buy a Royal Match account for sale.
Not to mention, if you’re running out of funds and want a quick way to load yourself up on currencies, then you can also check out our site, where we offer Royal Match top up services.
Royal Match winning against Candy Crush proves that new ideas and caring about players can beat even the oldest and biggest games. Dream Games made something really special. Mobile gaming will never be the same again.
